download: digital metrics that matter, understanding analytics

Although being consistent with your marketing efforts is great, it’s important to ensure that those efforts are actually working or else you’re spending time and money on something that isn’t going to bring a return. So how do you know what’s working and what isn’t? Analytics. 

Analytics can seem like a big and scary monster to unleash, but taking the time to understand what all of the terms and numbers mean isn’t as bad as you'd think! This resource covers how to interpret the data for three main marketing sources: your website, your social media, and your email list.