Lauren & Lauren of The Yogi Laurens
Believe it or not, The Laurens have been best friends since preschool (that’s 28 years!). They believe food is medicine, exercise lights up the soul and mindfulness is the key to changing your life. Through personalized coaching, yoga/fitness programs, & retreats THEY help you Transform Your Life. (TYL- get it ;) )
THEIR BACKGROUNDS
Lauren and Lauren both talk about their backgrounds and what led them to come together as best friends and start a business. Lauren Ahola talks about her past and her relationship with exercise and how it led her to yoga and she was able to slow down and become more in tune with her own body. She talks about how bringing yoga into her life helped her with nutrition and how she thought about health and that it translated into her helping her clients. After living in California she transitioned out of her corporate career and into bringing Yogi Laurens to life full time. Lauren Folan talks about always having been an athlete and growing up as an athlete her entire life. She talks about going to college and working in the corporate world but knowing that she didn’t like it and it wasn’t her passion. From there she went back to school and also did a 200 hour yoga training. She worked in math teaching and also started teaching yoga before going full-time to the fitness industry.
COMING TOGETHER
Lauren and Lauren discuss how the idea of coming together started. Lauren Folan was thinking about getting a studio going and approached Lauren Ahola about putting a program together and from there they grew into the Yogi Laurens. They discuss how during COVID they started doing videos together and that things really took off from there. They also discuss having been best friends with the businesses they had created as children together and that they should have predicted that they would eventually end up working together.
GETTING INTO THE BUSINESS
Lauren and Lauren discuss each of their roles within The Yogi Laurens and how they each focus where their expertise lies. They talk about how they can lean on each other to take on roles that the other isn’t an expert in and how helpful that has been. They talk about missing the in-person aspect so much and having grown their brand and community strictly online during COVID they can’t wait to get back together which is the connection piece really comes into play. We all discuss things that would have been helpful to know before going into creating a new business. They reference marketing and not having that knowledge and also realizing that they can’t do it all on their own and that if they want to continue to grow and serve their community they need to be able to ask for help and outsource where it is needed.
STANDING OUT AMONG THE CROWD
We discuss how to stand out within your market. Lauren and Lauren talk about letting your personality shine through and to truly be yourself. They talk about how, for the most part, because they are doing business together, as best friends, they can’t help but simply be themselves together. They talk about finding your niche and truly connecting with what you want to give to people and showing who you are. Not pretending that life is perfect but being relatable and down to earth because people can see through it. Lauren Ahola also talks about feeling so lucky and trying to shift mindset but that they pick each other up and love sharing what they love with everyone else as well.
SELF CARE
Lauren and Lauren discuss self care and giving yourself five minutes a day to focus on something that you like just for yourself. They discuss the importance of implementing self care practice into your daily routine. Lauren Folan talks about how meditation works so well for her and loves that as a self care method. We talk about how you can’t do meditation wrong and Lauren explains that distractions are normal during practice and that when you are ready you come back to the breath or come back to your one word mantra and that over time the distractions get less and less.
EVENTS, RETREATS & MEMBERSHIP
We discuss how Lauren and Lauren put together their events and retreats. They have retreats that will be taking place in Italy and Zion. Together they collaborated on working out the details of setting up each retreat and focusing on yoga and wellness throughout. They also discuss their membership that focuses around mind, body and soul and how they are working on putting together all of the content that will surround the membership as well as the accountability factor and ways to check in.
Book Club Recommendations: The Big Leap, Daring Greatly, you are a badass at making money, Super attractor
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