TOP The Organic Project
TOP the organic project, is a social impact brand bringing organic, plant-based and sustainability to period products. Founded by 2 fearless moms, Thyme Sullivan and Denielle Finkelstein, who left their executive careers to build a brand with purpose that was inspired by their daughters. TOP is doing things differently by raising the standard with better materials and better products and speaking specifically to Gen X Moms and their Gen Z daughters.
Thyme and Denielle dive into how their story with Top The Organic Project got started and discuss all about what it was like pivoting mid-life and career. They take listeners back to what was it like early on in their process and how they worked to create organic period products and bring them to market. They also discuss tips on getting a product out into the world and think back on what they wish they had known when first getting started. Thyme and Denielle discuss how they have worked to hone in on their messaging — as they built TOP, thinking through the conversations around period awareness and how to share that with their audience. They also talk about fundraising and touch on how, specifically as women, they were able to navigate the process of raising capital. We dive into the mission of TOP and Thyme and Denielle talk about creating a brand with purpose behind it as well as growing their team. We discuss launching their products online at Target and what was the process like from outreach to implementation and talk through what some of the biggest challenge for TOP have been and what has worked incredibly well in their process. Lastly they touch on the impact their product have and reflect on the reward that they have seen as Moms of daughters, themselves.
Giveaway
TOP is hosting a special giveaway for one lucky Collective Co. Podcast listener! To enter to win a collection of TOP products, leave a review on apple podcasts sharing what you enjoyed about this episode and give TOP a follow @toporganicproject by November 1st, 2021.
You can also head over to toporganicproject.com to shop their entire collection of organic period products and use code THECC25 for 25% off of your first order. Look for TOP products at Amazon, Wegmans, Roche Brothers and Target.com."
thank you to our sponsor!
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