Episode 3: Ashley Mason of Dash of Social
Ashley Mason is a marketing consultant, TEDx speaker, and founder of both Dash of Social and Student to CEO. Starting her marketing firm at the age of 19, Ashley successfully grew it to reach six figures by the time she was 21 and took it full-time upon graduating from college. Since then, she has been featured in prominent publications such as TEDx, The Huffington Post, Thrive Global, SWAAY Magazine, and more. Passionate about pursuing entrepreneurship at a young age, Ashley hopes to inspire others to take that leap, just like she did.
HER START
Ashley talk about how she grew her blog organically and became a mini-influencer at an early age. She became passionate about social media and began offering pro-bono services to others in order to gain experience. After moving into the freelance world at the age of 17 she began her career in marketing. She started Dash of Social at the beginning of her sophomore year in college.
IMPOSTER SYNDROME AND CONFIDENCE
We discuss how, because of her age, Ashley faced imposter syndrome and focused on mind work and the support of her family and friends in order to work through it. Ashley had a strong focus on time management in order to find that school/work/life balance and she speaks to having more confidence as the best piece of advice she would have given her younger self. She also talks about following a certain track and how it does not correlate to the amount of expertise you have.
HOW TO PURSUE YOUR PASSION
Ashley talks about the idea of pursuing your passion and surrounding yourself with anything and everything that you want to be doing as well as following your gut and intuition in your business. She shares about her business model and how it led her to reach a six-figure income by the age of 21. Ashley focuses on humans not dollar signs and is constantly seeking ways to add value to the people she surrounds herself with by helping and giving rather than expecting to receive..
HER NEWEST VENTURE & LAUNCH STRATEGY
Ashley and I discuss her newest venture, Student to CEO which focuses on helping others follow their entrepreneurial journey from a young age. She talks about working on a launch and suggests working backwards from the launch date and reverse engineering her strategy from there. She focused on things like her website, outreach, creating blog posts, creating a social media presence and pitching to local publications in working up to her launch.
ON BALANCE
We discuss overwhelm and finding balance as an entrepreneur as well as taking things piece by piece and not trying to do everything at once. Ashley suggests focusing on one platform first and getting to know your audience before moving focus to another platform. She talks about consistency over frequency as well as delegating and taking advantage of outsourcing. She suggests focusing on the things that you love doing and outsourcing other tasks.
ON TIME MANAGEMENT
She speaks to time management and focuses on time blocking her schedule in order to prioritize her tasks as well as using Asana as a tool to help. She also talks about taking time needed for a refresher and making it up on the back or front end.
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