Robbin Mangano of Wave Collective
Robbin Mangano is the founder of Wave Collective, a full-service public relations, social media, creative, and influencer marketing agency, headquartered in Boston, MA. She works with a variety of local & national brands, such as Primark, Shake Shack, B.Good, Sweet Tree Creamery, the Inn at Hastings Park, the Kevin Love Fund, & more. She is also the co-founder of apparel and jewelry company, The Golden Cod, which launched in 2020.
Robbin dives into her background and how she came to found Wave Collective as well as their offerings. She talks about how she has worked worked to build the business as well as her team. We discuss her role as an entrepreneur and advice for someone wanting to take the entrepreneurial leap. Robbin talks about the difference she sees in working with local brands vs national brands and how she and her team approach meeting the needs of bigger vs. smaller clients in terms of size and reach. She talks about the work the work she does at Wave as it relates to growing & scaling a business and gives advice on how businesses can work with influencers. We discuss how to integrate social media, PR, and content into your marketing plans and Robbin dives into some of the steps she took in order to establish and grow Wave Collective as its own brand. Robbin talks about founding The Golden Cod, her jewelry company and how that came about. She also talks about what unexpected things she has faced and looking back what she would tell herself now. Lastly we dive into Motherhood and how she has worked to balance family life and motherhood with business ownership.
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When I set out to create and start The Collective Co. I was really hesitant to spend any money on the tools, knowledge or space I needed to focus and really get down to business. What I quickly realized was that investing in my connections and finding a productive space to do so was a game changer. Now that we’ve opened The CC, the number one praise we hear from new members is just how productive and motivated they are when they are in the space. Next is how important the connections and conversations are that happen when they’re here. So this is just your quick reminder that investing in a space outside of your home can offer a world of opportunities and growth — and you are SO worth that investment. If you’re interested in trying out The Collective Co. and seeing our community in action head to theccsouthshore.com/daypass
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