Amber Crowe Connolly
canary in a goldmine
WEYMOUTH, MA
Amber launched Canary in a Goldmine after becoming discouraged by the harmful and wasteful practices in the fashion industry. With more than a decade of experience in the retail and visual merchandising fields, she wanted to create a more sustainable way for consumers to participate in the fashion world. Canary in a Goldmine reduces textile waste going into landfills and reduces demand for new clothing production by extending the life of garments that have already been produced. Through connections with wholesalers and liquidators, as well as directly sourcing second-hand clothing, Canary in a Goldmine makes new-with-tag and excellent-condition clothing available online to help shoppers build a more sustainable wardrobe. This allows customers to add high quality essentials to their wardrobe as well try out new trends without contributing to the damaging effects of the fast fashion cycle.
In addition to running Canary in a Goldmine, Amber’s other full-time job is parenting her two deeply feeling, highly spirited young kids. As a feminist killjoy and life-long learner, she is passionate about inclusion, equal rights, and personal growth and development. Also: fashion, coffee, and cute things.